E Commerce Operational Support

Creating the Web site and setting up its e-commerce operating environment. Creating and integrating effective e-commerce applications that directly support your business goals requires knowledge and experience derived from many diverse disciplines. Our staff members have the business knowledge, technical and project management skills, Internet experience and common sense to make your project a success. You are responsible for the content of the Web site; we are responsible for making that information accessible on the Internet. Web site design and implementation covers a lot of ground. Here is a list of some of the tasks we perform for you:

•  Register or transfer your domain name.
•  Select and setup a hosting account.
•  Organize your data, design and load the database.
•  Design the layout, navigation, and graphics for the Web site.
•  Write and edit content for the Web site.
•  Integrate your database and Web site to create the online catalog.
•  Recommend, select, and setup the digital server certificate, encryption tools,  and     other required off-the-shelf components.   
•  Help you choose a merchant bank and credit card processing agent.
•  Setup and integrate the graphical user interface, shopping cart, order processing,     credit card interface, and other CGI programs.
•  Train you on how to use back-office features to maintain your product informa-     tion,  retrieve and decode orders, and various administrative tasks.    

Planning, evaluating, and recommending courses of action regarding e-commerce solutions. Besides the planning, evaluating, and recommending that we do for you during the design and development of an e-commerce solution, we can help you with the following:

We can help write, review, and edit e-commerce business plans. We can help you define goals and objectives, identify and evaluate risks and opportunities. Privacy and Security practices and suggest ways to improve them.

Drawing additional traffic to the Web site and making it attractive to prospective customers. With growth in the number of Web sites, and the growing dependence of merchants on online sales, Web site marketing and promotion have become critical to the success of most e-commerce solutions.

We can help you formulate an action plan that you can use to promote your Web site.
Free Competitve Web Site Evaluation: We can evaluate your site and tell you how your site stacks up next to your competitor´s sites. We can also evaluate your Web site with respect to its technical operation, security risks, and potential for success.

There are literally hundreds of search engines, some generalized and some very specialized. We have found that a dozen will provide the bulk of the traffic for most Web sites. Each of these uses a different algorithm (set of rules) to determine how a Web site ranks in its listings. We can evaluate a Web site with respect to its position on popular search engines and the position of its competitors and formulate a plan to improve its placement.

We host most of the sites that we support. One reason is to monitor and measure a Web site's traffic. We can tell where traffic is coming from, what pages are visited (even in which order). We even can tell which search engines and directories where used to find the web site, and what keywords were used to create the listing! This helps us in our Web marketing, and helps you to ensure we continue to create good value for you.

Modifying and enhancing the Web site and e-commerce features to change their content or functionality. You need to keep it up-to-date. You can update the product information database yourself. Or, if you prefer, we can do it for you. We design an e-commerce solution to make maintenance easy. However, depending on the nature of the changes and enhancements you request, we can customize the database, Web pages, and CGI scripts as necessary.

Keeping the Web site and its e-commerce operating environment running smoothly after it is implemented.

After your e-commerce Web site is in service, Barnhart & Barnhart, Inc. makes sure it continues to operate as planned so that you don't have to worry about the operational details. Here is a list of some of the Web server management tasks we perform for you:

•  Hosting account administration
•  Disk space monitoring and management
•  CPU resource monitoring
•  Web application performance monitoring
•  Review of Web site access statistics
•  Installing software upgrades
•  Domain name and digital server certificate status monitoring
•  Safekeeping of digital certificates and private keys
•  Downloading and archiving log files
•  Policing of data files, permission settings, and logs
•  Periodic testing and preventive maintenance of security features
•  Database performance monitoring
•  Data archiving